A week or so ago I had the pleasure of taking part in a cycling tour from Hobart to Launceston via the east coast of Tasmania. The timing of the trip couldn’t have been more perfect for reflecting on and processing ideas for our Rebrand Tasmania Project.

Over the space of a week I shared 500 kilometers of coastal roads and hill climbs with cyclists from the UK, USA and New Zealand, Sharing in their collective awe in the diversity and dichotomy of the place and it’s people. Days were spent rolling around the coast as number plates overtook uneasily on narrow bending roads. Riding the whip from an eco-tourism hub in national park through to areas of invasive logging within the space of a blustery morning.

The major stops along the way were Hobart, Orford, Freycinet National Park, St Helens, Scottsdale and Launceston but the most memorable aspects were the places along the way. More shots from the trip are here.