Emoh Ruo is an exhibition exploring Australian architecture in three modes – vernacular, built and speculative.

This is the latest is a series of projects that we have worked on with Cameron Bruhn and Jan van Schaik, extending on our proposal for the Creative Direction of the 2010 Venice Architecture Biennale. The exhibition will be presented as part of the International Architecture Showcase at the London Festival of Architecture 2010, from Saturday the 19th of June and then travel to Australia in the coming months. We have worked on the identity, exhibition design, catalogue and collateral.

The name, while suggestive of indigenous antipodean language is quite simply, ‘Our Home’, backwards. The logotype we developed was inspired by a section of the exhibition that documents welcome signs from a range of Australian localities. Quoting the catalogue, “These curiously archaic signs tell us that we have arrived in a city, town or region – that we are here and not there. They silence the child’s voice from the back of the car that asks “Are we there yet?” These signs also speak of colonial settlement ambitions, civic pride and tourist promotion”. The result combined this archaic, decorative and informal reference with the gravity of the speculative work by the practices involved.

More images soon, in the meantime all the exhibition information is here.