Influencers is an interesting insight into creative culture as a whole and those that contribute and influence it. After viewing the documentary, something that struck me was the ability of american culture to continually regenerate itself, and the enthusiasm and selflessness of those currently shaping it. How easily they can speak with confidence and pride about what they do and think, and how willing they are to heap praise and worship on others.

It was timely to come across this as we’re in the process of preparing ourselves to communicate to an entirely foreign audience both culturally and geographically. To do this has required considerable beard stroking; examining our own identity, visual, spoken and inferred. What is unique about us, what we do and how we do it (our essence) and what is the single most succinct and meaningful expression of this?

The process itself is nothing new, as it’s often how we work with clients, but when the magnifying glass is replaced by a mirror its hard to look too hard. We are close to solving the riddle, and things are becoming clear, but it hasn’t been easy. After viewing this doco it occurred to me that perhaps this is another case of the Australian way? of fear of being the tall poppy, not making yourself a target or just simply being humble? Whatever the outcome, we know the expression will be human, a reflection of us and will mean something to someone.

Influencers, great documentary, solid cast and a well designed site.