
Sporting a refreshed new format, the challenge for this event campaign was to create an inventive identity that would attract applicants from a wide range of artistic disciplines. Working with Tank studio, a visual language was developed that encouraged a return to the hand-made, crafted side of design, whilst connecting with the broader festival theme of “sampling the future”.
Recognised as a finalist in the promotion to the creative industry category of the Australian Graphic Design Association Awards 2010.

