Nike East

The brief for this project was to create a unique identity for the East coast office of Nike USA. An identity that was typically New York and could be rolled out across interiors and limited run apparel, allowing the team to proudly stand apart.

With a tagline of ‘Pioneers of Reference Standard’, it was clear the line was being drawn in the sand. Our response was to personify and present Nike East as renegades or pirates, flying their own flag and rolling with the punches. The identity was delivered as a set of parts to allow flexibility and customisation at every level for maximum relevance and self expression. Stand tall.