Client
Push Controls
Completed
2011
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As a technology start up bringing radical change to the home control market, the brief this client delivered us was rich with possibilities. Pioneering home automation via device in Australia, the task was to develop a brand identity from scratch that could gain traction and establish leadership in an emerging category.
The outcome was Push Controls, a slick and extremely polished identity centred around simplicity and empowerment. Launching at the CEDIA tradeshow in Sydney, the brand is now number one for the category, stocked by over 100 stores nationally.