Client
Self Initiated
Completed
March 2010
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When we set about this project, we had little idea what it would turn into. Sharing a common link to Tasmania, our team decided to start an online forum to discuss how we could go about replacing the current tired and weary state government brand. As the online participants and media interest grew, we found ourselves drawn into a branding project that was complex, challenging and thoroughly interesting.
We then pulled in various well known Tasmanians and extracted a broad range of ideas and opinions from the public that informed a stage one findings document and creative brief. 5 radio interviews, 8,000 visitors, 4 publicly tested creative concepts and many late nights later, we now have what our pollsters tell us is a viable and representative new brand. Next stop…Parliament House.